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MEDICAL AFFAIRS STRATEGY ACADEMY

Medical Affairs as
scientific authority and
evidence strategy

A seven-module applied programme for Medical Affairs leaders and teams
who must turn scientific exchange and external insight into decisions.

FROM INSIGHT TO INFLUENCE

Technically strong is not the same as strategically influential.

Medical Affairs creates value when it owns scientific interpretation, evidence strategy and insight-to-action governance. The academy moves the function beyond downstream support and activity counting into a clear decision role.

OPERATING MODEL

From insight to action.

A structured path from external science to real-world impact.

Scientific
exchange

Engage with external experts, data and emerging science.

Insight

Capture and synthesise what matters.

Interpretation

Turn insight into meaning through scientific and clinical assessment.

Evidence
decision

Define implications for development, access and commercial strategy.

Action

Translate into clear priorities and plans.

Measurable
influence

Track impact on decisions, behaviour and patient outcomes.

PROGRAMME PATHWAYS

Four ways to build Medical Affairs capability.

Medical Affairs Strategy Foundations pathway in the Medical Affairs Strategy Academy.

Medical Affairs
Strategy Foundations

The strategic role of Medical Affairs, its interfaces and the decision rights it must influence.

Explore the pathway →

Field Medical Intelligence pathway in the Medical Affairs Strategy Academy.

Field Medical
Intelligence

Design listening systems that separate anecdote from decision-relevant insight.

Explore the pathway →

Evidence and Engagement Strategy pathway in the Medical Affairs Strategy Academy.

Evidence &
Engagement Strategy

Integrate evidence, scientific narratives and stakeholder engagement for greater influence.

Explore the pathway →

Medical Affairs Operating Model pathway in the Medical Affairs Strategy Academy.

Medical Affairs
Operating Model

Set roles, governance and ways of working so strategy survives daily execution.

Explore the pathway →

WHAT PARTICIPANTS BUILD

A decision-grade Medical Affairs strategy.

Participants build and defend a Medical Affairs strategy and operating model for a real or realistic asset.

Medical Affairs strategy and ambition

Scientific narrative adn positioning

Stakeholder and insight map

Evidence plan and engagement approach

Insight-to-action governance

Implementation roadmap

FORMATS

Modular, team-based or embedded academy.

Executive
intensive

3–5 days
Focused, high-impact learning.

Modular programme

4–8 weeks
Structured curriculum across modules.

Team
programme

Tailored
Designed for your organisation.

Embedded academy

Longer term
Integrated into real work.

A DECISION-GRADE NEXT STEP

Build Medical Affairs as a
scientific decision function.

Tailor the modules to the team, asset stage and operating-model challenge.