A seven-module applied program for Medical Affairs leaders and teams who must turn scientific exchange and external insight into decisions.
Why it matters
Medical Affairs creates value when it owns scientific interpretation, evidence strategy and insight-to-action governance. The academy moves the function beyond downstream support and activity counting into a clear decision role.
Seven modules
01
Define the strategic role of Medical Affairs, its interfaces and the decisions it must influence.
02
Create an evidence-based narrative that remains credible across internal and external audiences.
03
Connect evidence gaps, RWE, HEOR, clinical development and lifecycle priorities.
04
Design listening systems that separate anecdote from decision-relevant external insight.
05
Translate insight into owned decisions, evidence actions and traceable follow-through.
06
Measure decision impact, evidence progress and stakeholder change instead of activity volume.
07
Set roles, cadence, interfaces and governance so strategy survives daily execution.
Applied capstone
Participants build and defend a Medical Affairs strategy and operating model for a real or realistic asset.
Assessment and readings
Assessment combines module decisions, team outputs, oral defense and the capstone. Core readings draw on the MB&P Medical Affairs article and strategic paper, including Technically Strong. Strategically Marginalized.
A decision-grade next step
Tailor the modules to the team, asset stage and operating-model challenge.
